In this business game, teams conduct a SWOT analysis on company data to see what’s wrong at WaveRiders. Then select a strategy for success. Ideal for developing business skills (PC not required).
1-24 (up to 4 teams of 1-6 per team)
1 - 2 hours
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(1-5 working days)
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WaveRiders make inflatable dinghies for the leisure and military markets. With business performance in freefall you must use your analytical and strategic skills to find a viable future for this sinking company!
You have the following company files: finance data, sales history, production capacity, staffing, P&L accounts, Balance Sheets etc. Once you have an overview, a SWOT analysis will establish more accurately the current position. You can then work out your proposed strategy for the future.
You may decide the answer to the company's problems lies in marketing, the workforce or even the product itself. You’ll then receive six strategy cards, each one pointing to a different way forward. It’s your job to identify the one that best fits your findings. Hopefully, you'll choose the right one - and be able to argue your case! You may also be asked (by the Trainer) to prepare P&L projections for your chosen future strategy.
Teams take turns to explain their proposals (making this business simulation activity ideal for practising presentation skills). Full Trainer’s Notes explain the pros and cons of each strategy card and identifies the best one.
'Winning Strategies' demonstrates the importance of looking externally and influencing management teams who often contribute to the problem. An excellent hands-on activity to get to grips with the basics of strategy.
Glenda Bennett, Consultant
Excellent. Used in recruitment and assessment to demonstrate behaviours against a company framework.
J Williamson, Stena Line
Good ‘general management’ exercise, especially for problem-solving after the analysis of financial and other wide-ranging types of data into more meaningful data.
D. Parker, Unicorn Training