Winning Strategies

  • Winning Strategies

In this business game, teams conduct a SWOT analysis on company data to see what’s wrong at WaveRiders. Then select a strategy for success. Ideal for developing business skills (PC not required).

Learning Objectives

  • To use financial data to analyse an organisation
  • To conduct a SWOT analysis
  • To work with facts, not fancies
  • To think strategically about the market
  • To work as a management team on key decisions
  • The value of good presentation skills
  • Participants

    1-24 (up to 4 teams of 1-6 per team)

  • Timing

    1 - 2 hours

  • Uses a computer?

    Not required

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    (normally next working day)

    £15

  • Europe delivery

    (1-2 working days)

    £29

  • World delivery

    (1-5 working days)

    £39

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The Activity

WaveRiders make inflatable dinghies for the leisure and military markets. With business performance in freefall you must use your analytical and strategic skills to find a viable future for this sinking company!

You have the following company files: finance data, sales history, production capacity, staffing, P&L accounts, Balance Sheets etc. Once you have an overview, a SWOT analysis will establish more accurately the current position. You can then work out your proposed strategy for the future.

You may decide the answer to the company's problems lies in marketing, the workforce or even the product itself. You’ll then receive six strategy cards, each one pointing to a different way forward. It’s your job to identify the one that best fits your findings. Hopefully, you'll choose the right one - and be able to argue your case! You may also be asked (by the Trainer) to prepare P&L projections for your chosen future strategy.

Teams take turns to explain their proposals (making this business simulation activity ideal for practising presentation skills). Full Trainer’s Notes explain the pros and cons of each strategy card and identifies the best one.

Trainer's Role

  • Divide participants into teams and introduce the activity
  • Issue Team Folders containing the company details
  • Allow teams up to 50 minutes to study the material and do a SWOT analysis
  • Observe the teams in action
  • Issue further materials (future options) and allow the teams time to pick their strategy
  • Lead a Debrief and listen to the team’s ideas. Use the PowerPoint presentation to consolidate the learning
  • Trainer's Notes provide full guidance

Pack Contents

  • Trainer’s Notes
  • PowerPoint Presentation
  • Team Briefing Folders containing 9 pp of info: company history / current market / financial records for previous years / internal comments 1 / internal comments 2 / market research / sales history & personnel data / five-year financial & production summaries / organisation structure
  • Datacards

'Winning Strategies' demonstrates the importance of looking externally and influencing management teams who often contribute to the problem. An excellent hands-on activity to get to grips with the basics of strategy.

Glenda Bennett, Consultant

Excellent. Used in recruitment and assessment to demonstrate behaviours against a company framework.

J Williamson, Stena Line

Good ‘general management’ exercise, especially for problem-solving after the analysis of financial and other wide-ranging types of data into more meaningful data.

D. Parker, Unicorn Training

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£595

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