Set in the manufacturing sector this business simulation is about growth - by investing in new markets across the globe. Get the business model right and the world is your oyster, but the competition in the field of robotics is tough!
6-24 (two to four teams of 3-6 per team)
4 - 6 hours + debrief
Yes - 1 PC & printer required
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(normally next working day)
(1-2 working days)
(1-5 working days)
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Teams take over the management of a robotics company. There are potential, new markets in Europe, USA, Gulf States and Asia Pacific. At each quarter of the simulation teams have the option to enter new regions, so what will they do? It’s important to establish a sound business model at home but timing is critical in this highly competitive industry sector. How much risk are teams prepared to take in order to gain an early foothold in vital new markets?
Margins are tight so staffing and stock levels are key issues. The company needs to meet customer demand - but not at any cost!
Success is about good forecasting, choosing the right suppliers and having the right sized production workforce. If there are insufficient finished robots the company will be unable to meet demand - how badly will that reflect on their market share?
At the start teams need to analyse business data and make informed decisions. Sometimes they need to make educated guesses - just like real business - but it’s important not to make assumptions when there is data and history available to make informed choices.
There are also optional business situations to discuss (they are thought provoking and good for discussion at the end but don’t actually influence the results). Other issues do have an effect. For example, cultural differences mean that the raw materials vary according to the region for which robots are being built. So robots are ‘region specific’. Teams also have the opportunity to extend the business by supplying apps for customers to enhance their existing robots.
The winning team is the one with the most profit at the end - or you can use other criteria.
Full guidance for running and debriefing sessions is supplied in the Trainer’s Notes.
We used 'Robot' on a strategic management and leadership course with 24 participants. The exercise brought out very clearly the need for a managing body or Board to set objectives and control the work of an organization. The greatest learning points were that any team needs to spend time planning, selecting which strategy to apply and building a structured approach to a task, ensuring that everyone is totally clear on what has to be achieved.
Mohannad Al Assal, Managing Partner, Better Consulting, Egypt