Going for Profit!™ | Business Simulation

**FOR USE IN VIRTUAL & FACE-TO-FACE TRAINING SESSIONS** ​Straightforward, interactive simulation with basic P&L output. Use to introduce basic business skills and assess business acumen.

Learning Objectives

  • Highlights teamwork in action as teams strive to agree on how to run a small business
  • Encourages simple P&L analysis, forecasting and planning
  • Shows the importance of a clear decision making process
  • Stresses the importance of customers and knowing who your target market is
  • Illustrates the value of close analysis of figures in order to control costs

Five-Year Repeat Use Licence

This Northgate training activity comes with a five-year licence for repeat use with up to 24 participants per training session within the licence-holding organisation. Please ask for a discount on multiple licences to use with larger groups. Also includes access to the Northgate Trainerhub (see below for details).

  • Participants

    6-24 (2 to 4 teams of 3-6 per team)

  • Timing

    3 - 4 hours + debrief

  • Uses a computer?

    Yes - 1 PC required (printer optional)

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  • UK delivery

    (normally next working day)


  • Europe delivery

    (1-2 working days)


  • World delivery

    (1-5 working days)



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The Activity

Teams are based in historic Villeburg which does not have a pizza takeaway. They bid for one of four sites and then attempt to run their business over six ‘quarters’. It is fully interactive so teams can (and do!) steal sales from one another.

They need to identify their target market and go after it. One team is in the ‘posh’ part of town, another in the student area and two are in the tourist belt. Decisions come thick and fast on whether to have motorcycle delivery, whether to expand, to diversify and how to deal with the health scare. Great fun and lots to observe in how the teams reach decisions and deal with setbacks!

This activity now comes with short introductory and debrief videos. Play the Introductory video (lasting approx 5 mins) at the start to brief delegates on their task and then after the game, play the Debrief video (lasting approx 7.5 mins) and when that is over, carry on with your own observations of how the activity went. Or simply use them to brief yourself on how to introduce and debrief the activity with confidence.

This activity now includes a virtual version, in addition to the physical activity for face-to-face training.

Trainer's Role

  • Explain what the activity is all about (with optional introductory video).
  • Divide participants into teams and issue Team Folders.
  • Announce the time for the Auction of sites.
  • Allocate sites and give teams time to make their first decisions.
  • Each quarter, enter team decisions into the program and issue results for each team.
  • At the third quarter, issue card (not supplied) for teams to construct a pizza box (optional).
  • Lead debrief (with optional debrief video) and announce winner (highest profit).

Trainer’s Notes contain full guidance and debrief notes.

Pack Contents

  • Trainer’s Notes
  • Computer Program (internet access required)
  • PowerPoint Presentation
  • Intro & Debrief Videos (optional use)
  • Team Briefing Folders containing: Introduction, Villeburg, Map, Product, Running Your Pizza Shop, Market Research Report, Advertising, Staff, Finance, Energy, Shopfittings
  • Also included in the virtual version: Trainer’s Checklist, Q1 Decision Form, Tender Form.

This activity is supplied as a hard copy pack for face-to-face classroom use and as a set of digital files for virtual classroom use (the digital files are supplied via the Northgate Trainerhub).

Northgate Trainerhub

Benefits of the online Northgate Trainerhub include:

  • Easy-to-access resource library which stores all the digital files for the activity in one place
  • Immediate access to upgrades made to the activity over the five-year licence term
  • Access to an online Trainer Forum where you can post questions, share experiences & network with other Trainers
  • Access to free activities and icebreakers
  • Unlimited Trainer logins for all Trainers based at the licence-holding site

We ran 'Going for Profit!' at a conference and it went down a storm! We had extremely positive feedback from everyone involved and we're now planning to run it with other departments so many thanks indeed - a great product!

Colin Guest, Senior Business Architect, Lloyds Banking Group

'Going for Profit!' went very well with apprentices from the Skills Funding Agency - they loved the teamwork and the opportunity to be competitive. They also realised how difficult it was to run a real business and how you need to work as a team.

Justin Smith-Essex, Group Managing Director, Ted Learning Limited

At such a reasonable cost 'Going for Profit!' is one of the most effective, value-for-money training tools I have come across. I was immediately attracted by the simplicity of the rules and ease of actually running the exercise. It sounded like fun and people do learn more when they enjoy something. As a trainer, it gave me problems – the range and amount of learning points! I wish I had those problems with every training activity.

J. Roberts, Black & Decker

I’ve found 'Going For Profit!' quite remarkable. The exercise drives home the fact that, given the same information and the same opportunity, the quality of decisions and decision-making is determined not just by managerial status; more by clear thinking and good leadership. The model is just right in terms of complexity. It’s demanding but not de-motivating. And above all, it’s fun.

B. Cowley, Cowley Consultants

'Going for Profit!' made potentially dull subject matter - profit & loss - fun and competitive.

C. Smith, Carphone Warehouse

Fantastic! I can’t wait for the next opportunity to run 'Going for Profit!'.

Clare Phizacklea, HR Director, Busy Bees Group at St Matthews

Just a quick note to say that I ran 'Going for Profit!' for the first time last week and it was a great success from both my point of view as the training provider and deliverer and the delegates whose feedback was excellent. So thanks very much for the chance to talk and discuss the various options and also for a great product.

Andrew Parsons, People Development Consultant

'Going for Profit!' is helping us understand the effects of business/commercial decision making, and I am interested in purchasing some more copies please.

Karen Hill, Capability & Development Manager, IMI plc

We ran 'Going for Profit!' virtually and it ran really well for us and all participants really enjoyed it.

Gemma Barns, Graduate Resourcing & Development Manager, White & Case

We ran 'Going for Profit' once virtually and it was a success. We used Zoom and Miro to run the activity. We put the teams into Zoom breakout rooms for deliberation and used Miro (a virtual whiteboard) as a timer and information board (where I put instructions and announcements). I could jump into the zoom rooms to obtain team answers and I shared results via email. It worked out really well in the end. We'll use it again in a virtual setting in a few months and I expect the results to be similarly great.

Songya Kesler, Leadership Consultant & Coach, Emerging Leaders Training GmbH

I used 'Going for Profit!' in one of my training sessions and it went wonderfully! The program was easy to use and the grads we did the session with said they really enjoyed the game. I plan to use it again very soon!

Camille Charles, Development & Resourcing Coordinator, IMI plc

We ran 'Going for Profit!' in a face-to-face session last week, using the trainerhub software. It went smoothly and the participants had fun!

Songya Kesler, Leadership Consultant & Coach, Emerging Leaders Training

We have run ‘Going for Profit!’ a couple of times now, once with a bunch of finance people who absolutely loved it and once with a group of non-finance people on a development programme who also really enjoyed it and took a lot of learning from it. As the rounds progress so does the complexity of the decisions that need to be made. This keeps it interesting and keeps giving them something additional to consider. The quality of the handouts included in the pack really elevates the game to another level as well, adding to the overall professional feel of it all. Pretty straightforward to facilitate as well for a non-financial person.

Stewart Scarr, L&D Specialist, Poundland

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