Going for Profit! | Business Simulation | Includes Virtual Version

**FOR USE IN VIRTUAL & FACE-TO-FACE TRAINING SESSIONS** ​Straightforward, interactive simulation with basic P&L output. Use to introduce basic business skills and assess business acumen.

Learning Objectives

  • Highlights teamwork in action as teams strive to agree on how to run a small business
  • Encourages simple P&L analysis, forecasting and planning
  • Shows the importance of a clear decision making process
  • Stresses the importance of customers and knowing who your target market is
  • Illustrates the value of close analysis of figures in order to control costs
  • Participants

    6-24 (2 to 4 teams of 3-6 per team)

  • Timing

    3 - 4 hours + debrief

  • Uses a computer?

    Yes - 1 PC & printer required

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The Activity

Teams are based in historic Villeburg which does not have a pizza takeaway. They bid for one of four sites and then attempt to run their business over six ‘quarters’. It is fully interactive so teams can (and do!) steal sales from one another.

They need to identify their target market and go after it. One team is in the ‘posh’ part of town, another in the student area and two are in the tourist belt. Decisions come thick and fast on whether to have motorcycle delivery, whether to expand, to diversify and how to deal with the health scare. Great fun and lots to observe in how the teams reach decisions and deal with setbacks!

This activity now comes with short introductory and debrief videos. Play the Introductory video (lasting approx 5 mins) at the start to brief delegates on their task and then after the game, play the Debrief video (lasting approx 7.5 mins) and when that is over, carry on with your own observations of how the activity went. Or simply use them to brief yourself on how to introduce and debrief the activity with confidence.

This activity now includes a virtual version, in addition to the physical activity for face-to-face training.

Trainer's Role

  • Explain what the activity is all about (with optional introductory video).
  • Divide participants into teams and issue Team Folders.
  • Announce the time for the Auction of sites.
  • Allocate sites and give teams time to make their first decisions.
  • Each quarter, enter team decisions into the computer and print out results for each team.
  • At the third quarter, issue card (not supplied) for teams to construct a pizza box (optional).
  • Lead debrief (with optional debrief video) and announce winner (highest profit).

Trainer’s Notes contain full guidance and debrief notes.

Pack Contents

  • Trainer’s notes
  • Computer Program and PowerPoint Presentation
  • Introductory Video
  • Debrief Video
  • Team Briefing Folders each containing 11 pp of info: Introduction, Villeburg, Product, Running Your Pizza Shop, Market Research Report, Advertising, Staff, Finance, Energy, Shop Fittings, Map

We ran 'Going for Profit!' at a conference and it went down a storm! We had extremely positive feedback from everyone involved and we're now planning to run it with other departments so many thanks indeed - a great product!

Colin Guest, Senior Business Architect, Lloyds Banking Group

'Going for Profit!' went very well with apprentices from the Skills Funding Agency - they loved the teamwork and the opportunity to be competitive. They also realised how difficult it was to run a real business and how you need to work as a team.

Justin Smith-Essex, Group Managing Director, Ted Learning Limited

At such a reasonable cost 'Going for Profit!' is one of the most effective, value-for-money training tools I have come across. I was immediately attracted by the simplicity of the rules and ease of actually running the exercise. It sounded like fun and people do learn more when they enjoy something. As a trainer, it gave me problems – the range and amount of learning points! I wish I had those problems with every training activity.

J. Roberts, Black & Decker

I’ve found 'Going For Profit!' quite remarkable. The exercise drives home the fact that, given the same information and the same opportunity, the quality of decisions and decision-making is determined not just by managerial status; more by clear thinking and good leadership. The model is just right in terms of complexity. It’s demanding but not de-motivating. And above all, it’s fun.

B. Cowley, Cowley Consultants

Just a quick note to say that I ran 'Going for Profit' for the first time last week and it was a great success from both my point of view as the training provider and deliverer and the delegates whose feedback was excellent. So thanks very much for the chance to talk and discuss the various options and also for a great product.

Andrew Parsons, People Development Consultant

'Going for Profit!' is helping us understand the effects of business/commercial decision making, and I am interested in purchasing some more copies please.

Karen Hill, Capability & Development Manager, IMI plc

We ran 'Going for Profit!' virtually and it ran really well for us and all participants really enjoyed it.

Gemma Barns, Graduate Resourcing & Development Manager, White & Case

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